Anyone starting with Votto
Free
$0
No subscription required
Start answering and Votto will generate your first snapshot once there is enough signal.
- Answer public Takes
- Generate your one-time First Read
- Save progress with an account
Votto plans
Choose the plan for what you want to understand.
Free gets you to First Read. Plus adds Deep Read and private Rooms for small groups. Rooms are customizable: choose curated Votto questions, add your own, and shape what participants see. Pro is for anyone who needs a serious read on a larger group: creators, communities, classrooms, events, customers, or small organizations.
Heavy users who want Deep Read and small private Rooms
Plus
$5/mo
$60 paid annuallySave $12 vs monthly
Monthly option: $6/mo month to month
Go beyond your first snapshot with Deep Read, then create private Rooms where you choose what people answer.
- Deep Read: a fuller synthesis of your motivations, tensions, and throughlines
- Create up to 3 customizable private Rooms
- Choose questions for small groups and compare results
Creators, community leads, researchers, educators, and small organizations
Pro
$82.50/mo
$990 paid annuallySave $198 vs monthly
Monthly option: $99/mo month to month
Understand a real group at meaningful scale, whether it is an audience, community, customer set, class, team, or small organization.
- Customizable Rooms for audiences, communities, classes, events, or member groups
- Room Intelligence dashboard with question performance and All Votto benchmarks
- Readouts, confidence, and follow-up ideas for the group
Larger organizations, media teams, research teams, and membership businesses
Studio
$165.83/mo
$1,990 paid annuallySave $398 vs monthly
Monthly option: $199/mo month to month
Run larger Room programs across audiences, members, customers, or communities with a team-ready workspace.
- Everything in Pro
- Higher Room and participant limits
- Custom question programs and Cross-Room analytics when enabled
Compare
What changes by plan
| Need | Free | Plus | Pro | Studio |
|---|---|---|---|---|
| Personal use | Public Takes, saved answers, and First Read | Deep Read and private Rooms | Included | Included |
| Rooms | No Room creation | Customizable private Rooms | Customizable larger Rooms | Larger Room programs |
| Question control | No Room question controls | Choose questions and add your own | Custom question mix and follow-ups | Question programs across Rooms |
| Group intelligence | No creator dashboard | Basic private Room management | Room Intelligence dashboard | Team-ready reporting |
| Benchmarks | No benchmarks | Personal and private Room context | All Votto benchmarks | Cross-Room context as enabled |
| Scale | Individual account | Friends and small groups | Communities, classes, events, and small organizations | Organizations, member bases, and customer groups |
Where Pro fits
Pro fits when one person or small team wants to understand a defined group: newsletter readers, podcast listeners, members, customers, students, event attendees, or a local organization. You can shape the question mix instead of sending everyone through a generic feed.
Where Studio fits
Studio is for larger Room programs: multiple communities, member bases, customer groups, internal teams, reporting needs, and deeper organizational learning.